The Isle of Man-based company, who have signed a two-year deal with United, offer thousands of events and competitive odds for live betting, primarily focused on football.
The partnership with 12Bet will tie in with the relaunch of nufc.co.uk, which will feature, amongst other things, a live match console which will enable Newcastle fans to listen to online commentaries, see up to date scores, live league tables and in-game live betting through 12Bet.com.
Following the announcement, 12Bet's Rory Anderson said: "We are absolutely delighted to have partnered with Newcastle United.
"It's a fantastic club that is steeped in history and it's great to see Newcastle United back in the Premiership where it belongs.
"It's a huge club and we are proud of our association. This agreement will help us to build our brand both domestically and around the globe."
Newcastle United's Managing Director, Derek Llambias, added: "This is an important partnership for both Newcastle United and 12Bet and we look forward to working together."
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